Why is audio more effective than video at conveying thought leadership in business?
In this video, Graham Brown CEO of Pikkal & Co, talks about the importance of audio for thought leaders who want to build their personal brand through podcast guesting.
He explains that audio plays to their strengths as they have years of experience and connections in their industry, which enables them to have deep conversations and provide valuable insights that teenagers who dominate platforms like TikTok cannot.
Audio serves as the base content, which can be repurposed across multiple channels to create an omnichannel approach. By creating podcasts and repurposing the content, thought leaders can reach a wider audience and establish themselves as industry experts.
Audio can be more effective than video in conveying thought leadership in business for several reasons:
- Convenience: Audio content can be consumed more easily than video content, as it does not require the use of a screen and can be listened to while doing other tasks such as driving, exercising, or working.
- Accessibility: Not everyone has access to a reliable internet connection, and video content often requires a strong connection to play without buffering. Audio content can be downloaded and listened to offline, making it more accessible to a wider audience.
- Cost-effective: Producing high-quality video content can be expensive and time-consuming, while audio content can be produced more quickly and with lower costs.
- Engagement: Audio content can be more engaging than video content, as it requires more active listening and imagination to create visual images in the listener's mind.
- Authenticity: Audio content can convey a more personal and authentic message, as it often features real conversations between people and provides a more intimate experience for the listener.