The course is an introduction to podcast guesting as a tool for thought leaders to build their personal brands. The speaker Graham Brown CEO of Pikkal & Co, who has produced and guested on nearly 2,000 podcasts, discusses the benefits of guesting on podcasts, including accessing new audiences, improving SEO, and connecting with people who matter.
He emphasizes the importance of targeting niche podcasts with engaged and aligned listeners rather than mass-market hits. Graham also explains that podcast guesting is a powerful business development tool that allows people to connect with others at scale.
Check out this free 12-part mini-series on podcast guesting to learn more.
👋 "Podcast guesting is the digital transformation of communications, allowing thought leaders to connect with people at scale and build their personal profiles. People follow people, not brands, and podcast guesting enables us to have deep conversations with those who matter, unlocking opportunities we never could have accessed before.
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